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platinum is among the finest, purest and rarest precious metals, found in only a few locations around the world. it is also one of the strongest and most enduring of metals. to produce a one ounce of finished platinum, a total of 10 tons of ore must be mined. in comparison, only three tons of ore are required to produce one ounce of gold.

the rich, white luster of platinum complements diamonds and other precious gems. its neutral colour enhances the brilliance and depth of a gemstone. some of the world's most famous diamonds are set in platinum. as platinum is superior to other metals in strength and durability, it offers the greatest protection. and many platinum jewelry designs are accented with 18kt gold, creating a sophisticated and unique look.

platinum is also heavier than most other precious metals. a piece of jewelry containing 95 % pure platinum weighs over 55 % more than a 18kt gold piece of the same size. platinum is ideal for jewelry for regular use as it shows little wear, resists tarnish and is hypoallergenic.

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