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gold is one of the world's most precious metals. the use of gold dates back many centuries. gold has been treasured from time immemorial by all great civilizations. and the most alluring use of gold has always been as jewelry.

at one time india was known as the golden bird, a telling description of the vast wealth of this country. even today indians are the largest consumers of gold in the world. almost every house will have some piece of gold - be it jewelry for use or as an investment for the future.

gold combines beauty with purity, workability and durability. these unique characteristics make it an ideal material to be cherished.

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